#2. White goods companies

Heavy consumer durables and electronics companies  offer festive discounts. Videocon has launched 4K ultra-high definition LED Smart TVs and it has introduced five new TV models in sizes between 40-inch and 85-inch, starting from Rs 91,000. And Samsung, LG, and Sony Electronics are expected to announce their new products shortly. 

Manish Sharma, Managing Director, Panasonic India, said: "This year, we have announced consumer promotion offers like assured gifts with our top-of-the line Viera TVs and home appliance products. Our consumers can also avail rewarding finance schemes on Viera models which are 28-inch and above and with a year's warranty plus an additional one-year comprehensive warranty with specific models. The festive season has always been a sales driver."  

C M Singh, Chief of Operations at Videocon Industries said, "what you are doing here is allowing a consumer to own a product with a single down-payment which is not steep. We will be pushing these kinds of schemes aggressively, coupled with assured gifts such as 3G-compliant tablet computers and small appliances, along with big-ticket products, such as high-end flat panel TVs, fully automatic washing machines, and frost-free refrigerators."

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