BENGALURU: Innovation plays a key role in almost all the company's business strategies. The alarming trend, of easy access to any product, leads to innovation of a new technology into the system.

This trend has been mostly observed in financial sectors. Banks and financial institutions often come up with new innovative ideas to enhance their operational system and to avail a hassle free access for their customers.

Fastcompany.com has collected information about some innovative companies in finance. The companies have created new radical approaches to change the complexity in the financial operating process. To name a few of them:

1. Citibank: Citi Bank has always tried to create the best possible outcomes for its customers and clients. It has been a part of many milestone initiatives in establishing global best practices within the country.

Citi bank facilitates standard banking transactions, markets insurance, credit cards and other investment products. It usually focuses on customer satisfaction and thus, it is entitled as one of the successful bank in its field.

Citi Innovation Council has been established with an aim to focus on the emerging digital trends. It has implemented new ideas of developing multi functional ATMs and interactive store displays with a vision to transform banks into a best destinations for its customers.

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