Mumbai: Now it would be really easy for Visa Debit and Credit card holders to pay their insurance premium, as Visa tied up with 20 insurance companies to enable premium payment through debit/credit cards. The insurance companies participating in this tie up are Aegon Religare, Bajaj Allianz Life, Bajaj Allianz General, Bharti AXA Life, Birla Sunlife, Future Generali, HDFC Ergo, ICICI Lombard, ICICI Prudential Life, IDBI Fortis, ING Vysya Life, Kotak Life, Max New York Life, MetLife, Reliance General, Reliance Life, Royal Sundaram, SBI Life, Tata AIG General and Tata AIG Life. According to the company, customers having policies with these companies can now pay their premiums online using through the website www.visabillpay.in or the participating insurance company websites. This new facility will not only help policy holders, but companies too, as their operational efficiency would increase due to timely receipt of insurance premiums. The other benefits that would be achieved by the insurance companies are reduced handling costs due to automated payment process. Thus the customer service would be increased and so would his perception.