Max New York launches child plan I-Genius
New Delhi: To facilitate parents to realize their child's true potential, insurance firm Max New York Life has unveiled I - Genius, a comprehensive parent - child nurture program. The I-Genius program will support talent development of children by identifying and rewarding those who display all-round skills. The program will also support parents in their quest to provide enabling environment for multi-faceted growth of their children.
The program will entail five initiatives - I-Genius Scholarship to recognize and reward talent, I-Genius Parenting for providing parenting guide, I-Genius Advantage for children related queries, I-Genius Secure to understand parents concerns and find solutions, and I-Genius Talent to nurture sporting talent. The company plans to touch more than 50 lakh children and 40 lakh parents through I-Genius program.
The company also announced its first initiative under the I Genius Program, the 'I-Genius Scholarship.' Children from the third to the eighth standard can participate in this program and win more than 3,000 prizes worth 
2 crore. The registration for this scholarship will be open from February 8, 2010 till March 31, 2010. The winner of mega scholarship of 20 lakh will be announced on 14 November, 2010.
According to Rajesh Sud, CEO and Managing Director, Max New York Life, it is estimated that there are 119 million parents in India between the age group of 25-44 years with children less than 12 years of age. It is also a known fact that financial security of children is the most important reason that all parents save for.
In fact, 85 percent of Indian households having children in 0-15 years of age group save for their children's education. "With the current average age of parents buying insurance being 28 years and reducing, these parents look for more access to financial planning and better financial instruments which offer maximum potential for life insurance. Parents also believe that an all round development of their children today is key to their success in life," Sud said.
2 crore. The registration for this scholarship will be open from February 8, 2010 till March 31, 2010. The winner of mega scholarship of 20 lakh will be announced on 14 November, 2010.
According to Rajesh Sud, CEO and Managing Director, Max New York Life, it is estimated that there are 119 million parents in India between the age group of 25-44 years with children less than 12 years of age. It is also a known fact that financial security of children is the most important reason that all parents save for.
In fact, 85 percent of Indian households having children in 0-15 years of age group save for their children's education. "With the current average age of parents buying insurance being 28 years and reducing, these parents look for more access to financial planning and better financial instruments which offer maximum potential for life insurance. Parents also believe that an all round development of their children today is key to their success in life," Sud said.