Agenda
9.00AM - 9.30AM: Registration, Conversations & Connections

9.30AM - 9:45AM: Welcome Note

9.45AM - 10.15AM: Inaugural Keynote:
Speakers
  • Manoj Chandra,VP - Marketing and Customer Service,Bata India

    • 10.15AM - 10.45AM: Morning Break
    A chance to meet up with your friends and have a cup of coffee on the house!


    10.45AM - 11.55AM: Panel 1
    Digital Marketing: Innovative strategy
  • How to build an effective Digital Marketing system for your business today.
  • How Mid & Large scale companies are embracing the Internet to engage better with their customers through Social Media, reinforce their brand awareness through Online PR, raise their credibility through Content Marketing and Display Advertising
  • Why you must start utilising Digital Marketing channels in your business or be overtaken by competitors who do!
  • How to use search engine optimisation and search engine marketing to drive a flood of traffic to your website
  • Key trends and what you can expect to happen in the very near future.

    • Speakers
  • Mukund Mohan, CEO, Jivity
  • Kunal Arora, Head- Digital, Hungama Digital Media Entertainment
  • Anurag Gour,Digital Marketing Strategy Lead, Microsoft Corporation India
    • Moderator
  • Manoj Chandra,VP - Marketing and Customer Service,Bata India

    • 11.55AM - 1.00PM: Panel 2
    Social Media Marketing Strategy
  • The rise and rise of social networking across all sectors.
  • Fragmentation in social networking.
  • What happens when social networking fails to deliver on the promise?
  • Examples of alienation within the social networks
  • Great examples of how to turn from into-social to really connected social networking
  • What individuals and businesses can do to become more social?
  • How to be brand in social media world.
  • How to successfully market your business by social media website.
  • social media content concept for communities, social networks and blogs can help you multiply your success
  • How to manage your social media message streams effectively and what you need to know about social media campaign management

    • Speakers
  • Manoj Chandrasekharan, Head-Marketing Director,Measurement and control solutions,GE Energy
  • Neeraj Sanan, Executive Vice President, MCCS: Star News, Star Ananda, Star Majha
    • Moderator
  • Amit Sharma,Vice President Marketing, Max New York Life Insurance

    • 1.00PM - 2.00PM: Lunch
    Break for lunch on the house and a chance to catch up with each other!

    2.00 PM - 3.00PM: Panel 3
    Mobile Marketing: True Mobile Strategy
  • How mobile will change the way we think, interact & engage - in marketing, in social settings, in relationships - Mobile technologies that are shaping this change
  • How companies big and small are embracing mobile marketing strategy
  • Why should brands reward customers using mobile marketing?
  • The secrets of running successful Mobile Marketing campaigns.
  • Stay up to date and offer the latest mobile marketing technologies and capabilities to your advertisers.
  • How to make mobile content profitable for all businesses.
  • Leveraging mobile into your marketing mix.
  • Gaining consumer acceptance and retaining it.
  • Mobile marketing technology over the next 5 years.
  • Mobile TV advertising - a breakthrough for advertisements via the mobile channel?

    • Speakers
  • Vivek Malhotra, AVP-Marketing, Idea Cellular
  • Samir Datar, General Manager, LG Ad
  • Sanjeev Thukral, Head of Telecom & Media business, Head of Testing Service and Off-shore Director Europe,Steria India
    • Moderator
  • Anurag Sharma, Deputy General Manager, Reebok India

    • 3.00PM - 3.30PM: Afternoon Break
    Some time out for you to grab another coffee and a well earned rest

    3.30PM - 4.30PM: Panel 4
    Cost effective Marketing strategies for Startups
  • Comprehensive strategy for startups to generate buzz and marketing.
  • Importance of marketing and advertisement for startups.
  • Marketing Budget: where to invest & where to avoid?
  • How to be brand by less but intelligent investment
  • Pricing strategy.
  • Creating an effective Marketing Plan, including incorporating low-cost internet marketing strategies (search engine optimized web sites and press releases) and the latest social media marketing strategies (Facebook, MySpace, Twitter, LinkedIn).
  • Finding the Right Location.
  • How to utilize the media for publicity (including how to create an effective press release)
  • How to use the internet for a low-cost, but highly effective marketing campaign.
  • Utilizing Google local ads and AdWords to get patients to your practice.

    • Speakers
  • Dr.Alok Bhardawaj, Senior Vice President,Canon India
  • Alok Sud,Vice President, Marketing Services,Reliance Industries
    • Moderator
  • Sunder Madakshira,Vice President, SAP Labs

    • 4.30PM: Conclusion