TALISMA

FOUNDED:

1999

OFFICES:

Bengaluru(India), London (UK)and Boca Raton(Florida)

WEBSITE :

www.Talisma.com

KEY PERSON:

Rajendra CM,
Managing Director, Asia Pacific & EMEA

Raj Mruthyunjayappa manages Talisma across its Asia-Pacific, Europe, Middle East and Africa operations. Having begun with Talisma over 12 years ago, Mruthyunjayappa has been instrumental in establishingTalisma’s success across the international operations and partner network. In addition to being Managing Director, APAC & EMEA at Talisma, Mruthyunjayappa also holds an executive management position at Talisma’s parent company Campus Management following an acquisition in 2008. His previous roles include executivemanagement positions at nGenera Corporation spanning sales, services, engineering, business operations and business development andmanagement positions atAditi Technologies and Visual Commerce in the U.S.Among other things, he has successfully spearheaded Talisma’s foray into SaaS and cloud computing alongwith emerging frontiers such as socialmediamarketing and enterprisemobility, remote assistance services and global support programs, aswell as the launch ofCitizenRelationshipManagement software solutions for Public Sector organizations. Mruthyunjayappa is an oft-quoted speaker and has spoken at various forums in India and abroad.He holds aMasters degree inComputerApplications fromMysoreUniversity and is passionate about harnessing technology to create incredible customer experiences. Hewon the prestigious "Indian LeadershipAward for IndustrialDevelopment" for innovation by theAll IndiaAchievers Foundation (AIAF) and under his leadership, Talisma bagged the Golden Peacock award for innovation for its Customer ExperienceManagement strategy.

PRODUCT OFFERINGS:

Besides the product portfolio that includes industry leading sales, service and marketing modules, our BFSI institutions, a comprehensive customer experience framework, help banks to successfully compete in testing economic times by focusing on the customer’s banking experience. Today, it is one of the pioneers in India which is a one-stopshop that offers a strategic roadmap, consulting services, implementation, integration and support services. Customer ExperienceManagement is a strategy that focuses the operations and processes of a business around the needs of the individual customer. Talisma’s CEM approach translates into a cross channel strategy that encompasses programs for gaining a unified view of the customer, offering right (customized) products, operating with insights, increasing the wallet share, engaging customers on channels of their choice and offering relationship based pricing. The CEM product portfolio includes products covering customer process management, persistency, customer collaboration, customer behavioral intelligence, talent acquisitionmanagement, unified communication, channel relations management; social media contact centre and loyalty management solutions.

 

DIFFERENTIATING FACTORS:

Talisma’s holistic approach is based on our domain experience in the BFSI sector coupled with the strength of our implementations and the functional expertise. For over a decade, BFSI institutions have leveraged Talisma’s solutions and best practices to address their growing technology challenges and business needs. The company’s vertical solutions ensure leadership through key differentiators that highlight its multichannel approach – which helps build profitable customer relationships, increase customer satisfaction and loyalty, and reduce operational costs.

ROADMAP AHEAD:

Over the years, the CRM market has matured especially in India and opened up new windows of opportunity in many sectors. Once seen as a necessity in customer driven businesses, public service sectors such as education and hospitals have now opened their arms and are embracing CRM to enhance their visibility among the public. While educational institutes are actively engaging CRM for student acquisition, student retention and alumni management; hospitals are looking at reaching out to the patients and make them regular customers by offering a varied range of services such as general health checkups, dental services, and more. With its constant effort to lead and set trends in the CRMspace, Talisma is set on the journey of tremendous growth in the coming years. The company serves over 105 active customers in India alone from various verticals that include majors like Citibank, ICICI, Canara Bank, HDFC, Metlife, Fidelity, Manipal, IndusInd Bank, Hindustan Unilever, and Ma Foi; the company has been growing by 30 percent year on year and has more than doubled its revenue and strength since the last year with 600 employees working out of two offices in Bangalore.