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SmartPlayTechnologies

SmartPlayTechnologies
About us
SmartPlay Technologies is an established design services company with expertise in digital, analog, wireless software and system design. With a team of 750+ employees and design centers in Bangalore, Hyderabad, G Noida, San Jose, San Diego and Austin, SmartPlay has emerged as one of the fastest growing technology services company in the world. SmartPlay now has also expanded its sales presence in UK, France, Israel, Korea and Japan. It has been rated among the Top 5 semiconductor companies in the Silicon India SI100 list in 2010, 2011and 2012. In 2012, SmartPlay was ranked as the 2nd largest VLSI design services company in India. Recently, SmartPlay was awarded the "Best Electronic System Design Company - Start Up" at the Mentor Graphics and Silicon India Leadership Awards for Embedded / VLSI industry.
FOUNDED:
2008
KEY PERSON:
Pradeep Vajram
CEO
Pradeep brings to SmartPlay over 20+ years of Semiconductor industry experience having executed at all levels of responsibilities in design and development of ASIC products. Prior to starting SmartPlay, Pradeep was the VP of Engineering at Qualcomm, heading the Semiconductor division in Bangalore. Under his leadership, the Bangalore Design Center developed as a strong center of engineering excellence. Prior to Qualcomm, Pradeep co-founded Spike Technologies, a leading global chip design Services Company and was responsible for worldwide engineering and operations in U.S., India and Canada. He holds a Master of Science degree in Computer Engineering from Wayne State University, Detroit (U.S.) and a BE from Karnataka University.
OFFICES:
India, U.S., U.K.
CLIENTELE:
Leading Fortune 500 and technology startup companies in the semiconductor , fabless, system, telecom sectors
INVESTORS
Privately Funded
WEBSITE:
PRODUCT OFFERINGS:
SmartPlay offers end-to-end SoC design services with expertise in advanced technology nodes including 22nm, 28nm, 45nmand 65nm, and domain expertise in wireless, networking, processors, and connectivity. With Analog presence increasing in a typical SoC design, SmartPlay has built Analog expertise in high speed circuits (SerDes), power management circuits (linear and switching regulators), clocking circuits (PLL) , digital libraries for standard cells, IOs and memories.

Development of portable, flexible, scalable and maintainable software is critical to sustainedmarket leadership. Expertise in technology, platforms, tools and methodologies are essential to develop and deliver software in a timely and predictable manner. SmartPlay has expertise in developing wireless and networking software and applications for products used in the areas of mobility.

Their expertise extends out to: Value add with CAD support by developing "point automation" tools Develop independent IBIS model

Delivering across foundries- TSMC, IBM, TI, Samsung, Chartered

Delivering across DSM Technology nodes - 28nm / 45nm Executing projects across EDATools – Cadence,Magma, Synopsys and Mentor
DIFFERENTIATING FACTORS:
SmartPlay believes that its key differentiator is the employees who are highly motivated, well trained, experienced, and team-oriented professionals. The employees take pride and joy from working with the firm.

With its long success story, SmartPlay has become the preferred design services partner for semiconductor and system companies. The company strives to lay a strong emphasis on quality and productivity and maintains the highest level of work ethics.
REVENUE MODEL:
Turnkey Projects, ODC (Offshore Design Center) and Resource Augmentation.