Redwood Associates
About the Company
Redwood Algorithms is a premier Data Science Consulting firm, committed to developing Data Science Assets that can help Individuals and organizations make smarter decisions, effortlessly. Their expertise lies in building complex algorithms using Machine Learning and Predictive Modeling. Analytics Training Institute (ATI), a learning initiative of Redwood Algorithms, is a pioneer in personal analytics education and has trained more than 25,000 individuals and over 300 organizations since its inception in 2007. Aiming to demystify the world of numbers and analytics, ATI brings together industry experts and analytics enthusiasts to create a set of world class programs that empower individuals and organizations at large.
Addressing the Market Challenges
One of the main challenges in India, which has been persistent for a while, is not analyzing and incorporating data for decision making. In other words, a data driven culture is still in its infancy in India. Fortunately, the reversal of this trend is gaining momentum and that is where companies will establish traction.
Another major issue is that organizations, especially SMEs, face a dearth of accessible analytics solutions. What Redwood Algorithm offer organizations are analytics training solutions where content is highly customized, along with real life case studies across myriad domains that will enable these organizations to develop and deploy Data Science solutions in all possible scenarios. The institute’s solutions will also enable these organizations to inculcate an analytics mindset.
They also believe that leveraging Analytics cannot be a stop gap arrangement. Professionals in the Analytics sector need to make it a continuous part of their professional development and learning. ATI covers the entire gamut of tools and techniques that a Data Scientist will need to be on top of their game. The institute has included courses on R, Python and Tableau – which are the tools used globally in the Analytics sector, as well as modules on Artificial Intelligence (using Machine Learning). Through their consulting business, they offer Digital Analytics Solutions that will catalyze growth by reducing cost of acquisition of customers, especially for SMEs that don’t have the bandwidth to engage with analytics.
Services
Redwood Algorithms’ proprietary “The Social Stack for Digital” is an online customer acquisition solution that is built on a Digital Analytics platform. They cover the entire gamut of services required, from UI/UX to Social Media Marketing to Dashboards and more to help businesses grow their customer base and augment revenues.
Through their learning initiative (ATI), Redwood disseminates analytics knowledge under various formats like classroom training focused on individuals, corporate training aimed at organizations looking for customized Data Science training and online courses through one of the leading learning platforms globally, Udemy.com.
Redwood’s biggest strength lies in the fact that they have been focused on creating cutting edge solutions whether in education or consulting for the last 8 years. All of their services are built upon a robust analytical foundation. Apart from this, there are some significant attributes that also make their services one of a kind.
Their Digital Analytics Solution has been developed in-house, after months of extensive tweaking, to create a product that works across varied domains. Its strong but flexible framework can be customized to an organization’s needs, yielding insights that are unique to it.
All the training content has been conceptualized and created in house. They have relied on research and feedback from experts in analytics and from the students, to devise the type of language, presentation, exercises and case studies that works best.
It’s Redwood’s belief that to learn Analytics, it is also necessary to master its application. This is why their courses focus on conceptual understanding. The teaching methodology that we follow is TEPT or Theory, Exercise, Practice, Test. All faculties at ATI are practicing Data Scientists, who work in some of the best Analytics companies in India. Their extensive professional and academic experience makes Analytics learning with them meaningful, informative and interactive.
Redwood has recently launched an Analytics internship program called RAP (Redwood Apprentice Program) This program is open to all students of ATI who are interested in learning firsthand the nuances of working in a cutting edge consulting environment. Post a rigorous selection process, students selected work on live projects using techniques like Predictive Modeling and Machine Learning. Over the years, they have created a unique eco structure wherein individuals across different domains and industries engage and network with each other to create strong professional networks in this sector.
Clients
Redwood has partnered with numerous Fortune 500 organizations over the years and their relationship with them has transformed from Training Provided to Strategic Value Enhancer.
Organizational Culture
Redwood values the work they do. They are not only passionate about simplifying decision making but believe in creating an ethical organization that is sincere to both its clients and its people. Redwood is a diverse group of individuals working together to build analytics solutions which influence and impact the world. Redwood Associates invests heavily not just in technology, design and research but also in its people. They are an organization which works not just for clients but also the people, nurturing them to create amazing careers for themselves.
Harboring Innovation
The organization’s recruitment strategy ensures that employees have disparate backgrounds and each one brings something new to the table, engendering innovation. They look beyond the confines of a CV. They matter in as much as they throw light on each person’s journey so far. What they will look for is shared vision, ambition, drive, passion, interesting quirks, interests, courage and a desire for excellence. The people are tech savvy, have an unquenchable thirst for knowledge and are never shy of experimenting, improvising or innovating.
Go-to-Market Plans
Redwood has always strongly advocated that Analytics can be learnt and leveraged by anybody. Today, it is no longer a luxury or an afterthought but an essential survival tool and our value proposition is aligned to this maxim. Their strategy is to bring Analytics out of an exclusive realm and make it affordable, accessible and effective for any individual or organization.
Redwood’s training solutions are geared towards instilling a Data Analytics mindset while their Analytics Consultancy solutions are focused on helping organizations realize the true potential of Analytics, by applying their proprietary Digital Analytics solutions that reduce cost of acquisition and fuel growth.
In the consulting sphere, they have been fortunate to work with organizations that are innovative and visionary and whose reach extends globally.
1.) Year of founding: 2007
2) Funding information: Internal accruals.
3) Founding members: Gautam Munshi
4) Office locations: 88, 1st Floor, KK Centre, JyothiNivas College Road Industrial Layout, 5th Block,
Koramangala, Bangalore - 560 095
5) Company strength: Pioneers & leaders of Analytics Training in the country with a large & loyal client base. Engages only with Analytics and provides digital analytics & consultancy to a plethora of organizations across various domains. Has created a large analytics ecosystem encompassing both real & virtual media where analytics professionals, students and organizations participate, network and grow, propelled by their shared interest in Analytics.
6) Website:
http://redwoodalgorithms.in/
http://www.analyticstraining.in/
