Freecharge

FOUNDED:

2010

OFFICES:

Mumbai, Delhi, and Chennai

KEY PERSON:

Kunal Shah, Founder and CEO

With 12+ years of experience in BPO, operations, marketing and strategic decision making, serial entrepreneur Kunal is now spearheading one of India’s most innovative and unique start-ups. His earlier ventures include Paisa back (cashback) and heading the BPO division at TIS. Kunal’s long term vision and mission is to establish FreeCharge as the definitive couponing brand in India, which extends beyond the recharge segment to bill payments, flights and making virtually all services FREE. He holds an MBA from NMIMS, Mumbai and has been a prominent speaker at various national academic, business and technology forums as well as industry events. Kunal strongly feels 'India is at the cusp of e-commerce wave, with over 100 million internet users and 900 million mobile users. FreeCharge is geared to play an enabling role in the forthcoming revolution.

Twitter:

www.twitter.com/#!/FreeChargein

Facebook:

www.facebook.com/freecharge

WEBSITE:

www.freecharge.in

KEY HIGHLIGHTS:

FreeCharge's positioning as an online marketing & promotions specialist differentiates it from competitors:
• FreeCharge serves Youth demographic in the age group of 17-30
• Recharges across all leading Mobile, DTH & Data Card services
• Recharges made FREE with discount coupons equal to recharge
• High Coupon redemption as they are self-opted & transferable
• All Coupons have a fixed expiry, ensuring planned redemptions
• Many FreeCharge users have transacted for the first time on the Internet

Unique FreeCharge Differentiator:

Unlike competitors, FreeCharge not only provides an Instant Recharge across prepaid Mobile, DTH & Data Card without any service charge, but also provides an equivalent amount in discount coupons across leading retailers.

Win-Win Proposition:

Consumers benefit by getting an instant top-up and getting coupons across brands that they love, while retailers get access to millions of

foot falls from a young dynamic premium demographic that has transacted online. FreeCharge has tied-up with MasterCard to grow the e-commerce space in India, by enabling a unique value proposition that induces many Internet users to make their first online transaction.

FREECHARGE SUCCESS:

• Scale: Within just a year, FreeCharge has become a trusted recharge partner for over 1 million users
• Consumer Loyalty: Over half million transactions every month
• Consumer Engagement: Over 138,00 fans, many of whom act as brand ambassadors and help brand FreeCharge grow organically
• Trusted Channel Partner: Consistent foot falls for leading brands that include: McDonalds, Pizza Hut, Café Coffee Day, Barista, PVR Cinemas, Dominos, BIG Cinemas, Shoppers Stop, eBay, Cinemax, Indiaplaza, Crossword, Croma & 50+ leading retailers
• E-commerce Evangelist: Tie-up with MasterCard to grow the e-commerce space in India. Many FreeCharge users have transacted for the first time on the Internet
• FreeCharge has successfully established a new concept called 'FreeCharge' for millions of users

TESTIMONIALS:

“The partnership with Freecharge.in has exceeded my expectations. Freecharge.in hit their commitments perfectly and in some months even surpassed them. Their professionalism and clarity of thought towards execution sets themapart fromthe competition.”
Akash Premsen - Sr. Brand Manager- Pizza Hut Delivery, Yum! Restaurants Int.

“FreeCharge is a brilliant value concept aimed at an audience which has always believed in getting their mobile recharged via more traditional mediums. Its actually a concept which can turn a postpaid customer into a prepaid one just because of the value it adds to a customer.”

“Free charge for www.crossword.in has been among the top 5 associations in the past one year in terms of pure response on the site that comes from the coupons which are distributed to the customers.”
Sivaraman Balakrishnan -Marketing Manager, Crossword Bookstores