India is a very exciting market for GoDaddy. With just over 10 percent internet penetration, India is already set to overtake the US as the second largest internet user base at the end of June 2014. Moreover, it also presents the second largest base of SMBs in the world. With India's economy primarily made up of small businesses, 99 percent of all businesses are SMBs but only 500,000 of them have an online presence—500,000 out of 40 million.

The company has always been committed to small businesses. It believes that small businesses will lead the charge for the Internet in India and it is company's mission to empower them to easily start, confidently grow and successfully run their own ventures.

Many small business owners in India either perceive the internet to be too complex or they have security concerns. It is also a popular misconception that building a website is a massive financial investment in itself.

GoDaddy is working relentlessly to educate small business owners about the benefits of doing business online. The 'Cup of Coffee' campaign as well as the latest integrated marketing campaign featuring Mithun Chakraborty aim to do just that – it's a fun way to driving home the point that a compelling online presence can significantly transform a business.

The company is also working to educate consumers and business owners about how easy and affordable it really is, if this step is taken. A domain name through GoDaddy costs as little as Rs.99 a year, an entire website for only Rs.99 a month; and using GoDaddy Website Builder to build a website means that consumers don't need technical knowhow. Additionally, GoDaddy offers world class, 24/7 local customer care. Any customer can call the GoDaddy customer care center and an expert will be available to walk them through the process of creating a website step-by-step. It also provides support and guidance to clientele at every stage—this is intrinsic to the India strategy.

Today, customers want end-to-end solutions. The company adds value to customers by offering a suite of integrated web solutions from domain registration, hosting, website building, marketing tools and aftermarket services. It takes pride in its easy-to-use tools and services along with 24/7 local customer care. Not only does company equip its customers with all the information they need, but also offers them the most cost effective tools to establish online presence.

With GoDaddy, small business owners can purchase domain name, build their site with Website Builder, and host it, all starting as low as Rs. 99 per month. Annual plans come with a free domain along with customizable designs tailored specifically for consumers' needs. With company's intuitive design tools, creating a website is easy for small business owners with little to no technological experience. It also offers managed hosting, reseller hosting, dedicated IP and dedicated servers to its customers.

As businesses in India increasingly recognize their potential, GoDaddy offers its customers the fastest way to take their businesses online with superior 24/7 customer care. For more information on that suite of offerings, http://in.GoDaddy.com/ can be visited.

The company is a solutions-based organization and goes beyond just providing the tools and technology. At GoDaddy, problems are solved as it knows what it takes to succeed and what business owners need. The company is committed to creating simple, elegant technology that delights customers along with razor-sharp focus on delivering superior customer care.

With only ten percent Internet penetration in India, company thinks that there is enough room for everyone. It believes that its biggest competition is the market in itself – clearly there's room to develop it. The challenge is more about how it can educate small business owners on the real-world benefits of building a website than it is about competitors.

The company's strategy, therefore, is defined by the market itself.

It wants to make the Internet relevant for small business owners and educate them on how it can help in attracting more customers and running their business 24/7.

The company is a fun-loving and lively brand. GoDaddy has exceptionally talented and passionate individuals who are united by a singular vision that will change the world. It is selflessly transparent and driven to create uncommon outcomes for customers. At GoDaddy, the approach is to work fearlessly, learn quickly, improve constantly and celebrate wins at every turn.

Each employee of a company is a GoGetter, passionate about his/her work and driven to making customers succeed.

The company strongly believes in and follow values which are at a core to organizational culture:

• Be extraordinary: It offers people an environment to learn, grow and do the best work of their career.
• Work fearlessly: It innovates and take risks to achieve uncommon outcomes.
• Live passionately: A healthy life fueled by fun and passion for a better world shows in its work.
• Own outcomes: It works towards the best possible sustainable outcome because it cares for customers.
• Join forces: It wins together and loses together.

GoDaddy innovates, takes risks and tries new ways of doing things to achieve uncommon outcomes. The company remains curious and not afraid of experimentation or failure. There are valuable discoveries and lessons to be learned everywhere. It asks questions which it seeks to understand and challenge the status quo. It measures the results of experiments and uses missed objectives as an opportunity to quickly learn, grow and improve.

As it works fearlessly, that enables it to constantly innovate and delight customers.

The company has tremendous success in India so far. Its customers include small businesses with fewer than five employees, entrepreneurs, web developers and resellers.

For an example, it worked with Gujarat-based manufacturer of biomass briquetting machines - JKMT (Jay Khodiyar Machine Tools), to help it establish an online presence. JKMT was looking to reach its customers globally and needed a partner that could provide it with a robust platform to manage the increasing website traffic demand it was getting. JKMT partnered with GoDaddy for its domain name registration along with web hosting and email, which are core to its sales and marketing efforts. Since moving to GoDaddy, the number of inquiries on JKMT's website grew from just 10 inquiries per month to 50 inquiries every day. Its award winning customer care coupled with reliable, secure servers were instrumental in this growth.

Another example of work - with an entrepreneur to help her increase visibility and find more business - is IdeaSugar. It is an entrepreneurial venture that offers brand consultancy, and wants to establish an online presence to share work and reach customers globally. By working with GoDaddy to build a strong online brand presence, Ideasugar.com now receives nearly 300 visits daily from around the world, including Canada and the U.S. It serves primarily as an online portfolio of the firm's work.

With unmatched response time to queries, GoDaddy has become the preferred choice of partner for its consumers. It is its endeavor to make their experience in working with GoDaddy, easy, seamless and collaborative.

India is a very unique market. Unlike the West, it is a 'do-it-for-me' (DIFM) market, where customers expect someone to build a website for them. Secondly, it is a relatively nascent market with only ten percent internet penetration. Lastly, while everyone says that India is price sensitive, company doesn't believe that's true. According to it, India is a value-sensitive market. The company needs to show a customer how it will add value to his/her business.

The company's aim for India is to educate small businesses on what the internet can do for them. Its strategy for India is three-pronged and is focussed on:

• Educating small businesses on how easy and affordable it is to get online and the benefits of getting a website.
• Continuing to improve products and services by keeping them simple.
• Providing the best customer service through 24/7, local customer care centre located in Hyderabad.

In addition to this, it is also working towards creating a very robust partner ecosystem that can help in reaching out to customers and making the internet relevant to them. This is critical given India's position as a DIFM market.

Year of founding: 1997 (Global), 2012 (India)
Founding members: Bob Parsons
Company strength: More than 4000 employees globally
Office locations: USA – Arizona, Iowa, California, Washington, D.C.; India- Gurgaon, Hyderabad; Singapore; Canada and the Netherlands
Website:http://in.godaddy.com/