RootBridge Capital: A Community-Driven Approach to Investment

Nayan Srivastava, Founding Managing Partner

RootBridge Capital is redefining the venture capital and private equity landscape, emphasizing community engagement over just numbers and spreadsheets. Its primary focus is to make investments that not only yield healthy returns but are also responsible.

“We have established a community that co-invests alongside us in an otherwise exclusive asset class, allowing us to scale our investments and support businesses with a shared vision for a more responsible future,” says Nayan Srivastava, founding managing partner, RootBridge Capital. “We are not a fund structure and do not operate with discretionary third-party capital, giving autonomous decision-making power to our club members.”

The company was founded by four seasoned investors with a combined industry experience of over 75 years. Right from the onset, their aim was to distinguish the company based on the pillars of transparency, deal quality, and a community-driven approach.

The vision of fostering a transparent environment has been brought to fruition through the co-investor platform RootBridge.Connect.
It equips RootBridge Capital with the capability to seamlessly disseminate all the critical information to all club members. Unlike other players in this space, RootBridge Capital organizes regular events, facilitating open discussions between co-investors and portfolio companies. This is crucial to streamline the investment process and support partners efficiently.

RootBridge Capital’s extensive industry experience grants it access to global deals. The company’s European and Indian roots further enrich its portfolio, endowing RootBridge Capital with a robust pipeline of opportunities originating from India. Recognizing that its member base may have limited exposure to the Indian market, the company offers a well-structured gateway into this burgeoning emerging market.

The RootBridge.Connect platform promotes a robust community-driven approach going beyond just offering lucrative investment opportunities to co-investment club members. It allows them to shape and contribute to the success of partner companies.

RootBridge Capital perceives itself as an activist investor, taking a hands-on approach with the partner companies. The company has even coined a term, "smart money," emphasizing its dedication to providing both individual expertise and networks, along with those of its club members, to its partners.

“We bring with us a plentitude of tools that expedite the growth of our partner companies in many shapes and forms.
We have countless examples of where our club members have praised our level of transparency and deal quality, which in turn helped them make the decision to co-invest alongside us,” says Srivastava.

RootBridge Capital has also scripted numerous instances where club members have used their personal and professional networks in order to open strategic doors for partner companies—resulting in accelerated growth.

We have established a community that co-invests alongside us in an otherwise exclusive asset class, allowing us to scale our investments and support businesses with a shared vision for a more responsible future

Striding ahead, RootBridge Capital is committed to further innovation in the venture capital and private equity sector. With changing socio-economic demographics in mind, it aims to redefine the entire approach to this asset class. The company even has exciting features in the pipeline, including a mobile app that will revolutionize co-investing as a concept, making it more accessible and impactful for the co-investor club members.

Combining the spirit of innovation with years of experience in this field, RootBridge Capital is on track to shape a brighter and more responsible tomorrow.