Madison names Rajdeep Bhattacharyya director of Digital biz

Monday, 27 June 2011, 23:36 IST
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New Delhi: Madison Media today announced the appointment of Rajdeep Bhattacharyya as Director of its digital media services wing. In his new role, Bhattacharyya will oversee the agency's digital operations in Delhi across platforms such as display, video, mobile, social and emerging media. "A digital media and marketing professional, he has has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent consultant," the company said in a statement. Madison Media's spend on digital accounts for about 10-15% of total digital spends in the country. The agency's clients for digital services include names like Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet. The gross billing of Madison Media, including digital services is Rs 3,000 crore, it said.
Source: PTI