6 Biggest IT Brand Disasters
By siliconindia
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Adobe
Adobe's inability to migrate to the mobile platform made the brand value of Adobe to fall from $7 billion in January 2010 to $4 billion in June 2010. The market leader in Flash, Adobe reigned the PC industry as its multimedia softwares destroyed the prospects of any other players in the market. Adobe failed to move to the mobile platforms, a portion of its move was blocked by Apple by refusing Adobe and its Creativity Suite onto its products. Though Adobe has made its presence felt on the Android platform, it still has hope to climb back to the top in the multimedia softwares.