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6 Biggest IT Brand Disasters
By siliconindia
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1 Comments
Sony
Sony has seen a drastic plunge in its brand value from $12 billion in January 2010, to $7 billion in June 2010. Sony forecasted a net loss for 2011 to be at $1.1 billion. Its TV segment is seeing aggressive competition from LG and Samsung; the computer segment is facing competition from Dell; while its Playstation gaming console is seeing a trim down with the cheaper products from Microsoft and Nintendo. Apart from these even its MP3s, and its niche video-game market has been tumbling.
