Women Who Rule the Indian Liquor Industry

Zanita Kajiji

Zanita Kajiji has been Marketing & Innovation Director at Diageo India at DIAGEO India since May 17, 2012. Kajiji has been with Diageo since 2003 Kajiji grew the Johnnie Walker brand franchise significantly, strengthening its position as market leader. Kajiji also created and launched Benmore Scotch whisky and started Diageo’s participation in the Vodka category with Smirnoff. In 2009, her responsibilities expanded to cover spirits in other South East Asia (SEA) markets, where she led the Johnnie Walker strategy for Vietnam.  Kajiji served as Whisky Category Director for Asia Pacific since 2010 and worked closely with the India, SEA and Taiwan teams to develop their whisky strategies. She served as Marketing Director of New Growth Opportunities for Asia Pacific, where she led the agenda in capturing new consumer groups, the use of new marketing channels and assets to build brands and marketing capability development for new business partners of Diageo. Prior to Diageo, she spent 8 years at Leo Burnett, Thailand where she served as Brand Strategy Director. She has a Bachelor of Statistics degree from Chulalongkorn University, Bangkok and Diplomas in Hotel Management from the Hotel Institute Montreux, Switzerland and the American Hotel and Motel Association (AHMA).