Will Rural BPOs Change the Face of Rural India?
By siliconindia   |   Monday, 12 September 2011, 23:57 IST   |    7 Comments
Printer Print Email Email
Munjdaje, about 75 km from Mangalore has become the nerve center for business outsourcing. The BPO Chips.ework here has about 25 employees drawn primarily from the surrounding villages. Speaking to Silicon India, the main Supervisor of Chips.ework Brijesh said, "All our employees are from villages. We provide them employment at their home itself."
page2
The centre was founded by Mr.Narayana Bhide, a law graduate, for locating and pooling local talent. As the centre aims at providing employment opportunities to rural population and improving their skills, the employees hired are mainly from average academic backgrounds. The centre revolves around the vision of rural empowerment and accepts those rejected by professional companies. The BPO is focused on preventing brain drain to cities and stimulating economic activity in local conditions. "Our main aim is to stop migration of people to cities and provide job opportunities here itself. We have 7 students who are just basic matriculates (10th pass). We also have intermediates (12th pass) and graduates," revealed Brijesh. Another striking factor of the BPO is the number of women employees. "The BPO currently has 22 women employees," he said. Chip.ework provides services such as data entry, data validation, document indexing, portal management, local language to English translation, PDF conversion, reporting, formatting etc. Anyone with basic computer skills may join the centre. The BPO cites low cost, vast resource availability, lasting social and financial impact on rural products as its main vocational strengths for clients. According to Brijesh, the quality of work by the rural employees is excellent, "We give them 250 data entry forms per day. However, there are some who complete 300 forms in a day."