Will 3D TV click in Indian market?
Bangalore: The 3D television market in India is gearing up with new brands and technologies. The demand of 3D has increased day by day and many companies have launched 3D televisions in Indian market. The industry is expected to adopt a common and compatible standard for 3D in home electronics. Many companies like ,Sony Samsung, Panasonic, and LG are offering the 3D TV s in the market and expecting good response from the market. Giraj Sharma, from Behind the Moon consultancy firm said that the TV market size in 2010 was 15.84 million units. LCD, Plasma has a small share of 3 million units. However this category grew almost 100 percent over the year. Samsung has launched the first 3D television in India in the year of 2010. The company had launched 10 models of 3D TV across LED, LCD and Plasma platforms priced between 1.3 lakh and 4.35 lakh. Panasonic has launched the World's largest 3D TV with 152 inch, priced 3.5 crore in India. Sony has also introduced 3D TV in the Indian market with LED technology. Now LG has also come up with 3D TV s in the Indian market. They are targeting more than 10 percent of 3d television in its total TV market in India. Till now LG has not revealed about the pricing of the product. Well, though the 3D market is growing, but it's not getting the proper response from the consumers. There can be various reasons for its rejections. The 3D TV s is very expensive, so it is a barrier for the consumers. The pesky glasses are also a reason for consumers rejecting the TV. People find it very uncomfortable and moreover the extra price for the glass matters. However, we can't watch 3D unless there is 3D content to watch. Content provider will not supply 3D content unless enough people watch and have the equipment to do so. Then it comes to the size of the TV, as it's too huge to fit into a small room. So people will still think of making the conversion of 2D to 3D. Since there is mix reaction by consumers the 3D manufacturers are skeptical about releasing more TV s but the Indian market sure look promising.