What should You Consider While Naming Your Startup?
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To Embrace Emotions
What should You Consider While Naming Your Startup?
The name of the company should be such that it is easier for the consumers to form an emotional link with it. Dove, a toiletry brand, has been named so as they want to position themselves as a symbol of purity and holy spirit. The name is very common, but it creates an emotion feeling within the consumers as they understand what the product is all about and the care that it provides.

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