What should You Consider While Naming Your Startup?
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Don't be a Copycat
What should You Consider While Naming Your Startup?
Do not try to imitate the big business names by providing it a twist and using it as your brand name. Customers get confused with such names and even think it to be a fake company or a company making duplicate products. Several fairness cream - Fairever, Fair & Handsome and others - tried to imitate the name of the famous fairness cream Fair & Lovely. Yet, they were not able to create a brand name for themselves as Fair & Lovely has. Do not try to be a "Me Too" type product. Even if you are in the same product line with little product differentiation, create a brand name which will differentiate you and your company from others.

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