The Evolution of Product Promotion
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Pamphlets/ Coupons
The Evolution of Product Promotion
Companies, specially the new ones, distribute pamphlets and coupons, to make a mark on the market. The prospective customers can get to know about the companies after reading the pamphlets. The pamphlets were in use by as early as 1387, when a 12th century comic poem was widely copied and circulated. The coupons were brought into vogue in the 1887 by the Coca-Cola Company, which mailed coupons to potential customers. The coupons generally relate to giving a free product or some offer the customer will be entitles to on buying the particular product. The pamphlets and coupons make an effective marketing plan especially for small business units.

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