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The Evolution of Product Promotion
By siliconindia
Sweepstakes
Also known as customer contests, it involves attracting more customers by making them take part in contests like writing a slogan, or to collect items like cola caps or chip wrappers, or sending SMSes. Whatever the contest is, it helps to acquire new customers, and create awareness about your products. The customers get a free gift, which makes them more attached to the product.
