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The 9 Trends in Today's E-Commerce
By siliconindia
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Friday, 09 September 2011, 02:38 IST |
3 Comments
8. Competition and hype
Competition is very high in e-commerce business. Competition will continue to be heated and only few will survive in the field. Market leaders failed to get back even their investment in highly competitive business. Shailendra Singh, MD of Sequoia Capital India says that 'There is too much hype around e-commerce and many investors will lose their money investing in e-commerce because too many companies are trying to raise capital and we already see signs of very intense competition. In such an environment, market leaders have an unfair advantage because the whole industry will educate the market and drive adoption and the market leaders will get disproportionate benefit from it. We believe the market leader in each category will generate the lion's share of value for shareholders'
