Lessons Auto Makers can Learn from Steve Jobs
By siliconindia   |   Thursday, 13 October 2011, 21:30 IST   |    1 Comments
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4. A user friendly product
lessons from Steve Jobs
Apple's products have always been appreciated for its user friendly approach, but this is one field that auto makers are lagging drastically far behind. In this regard Ford had taken a step in the right direction with its Sync voice-activated multimedia control technology, even BMW did a good deed by programming the owner's manual into a car's operating system, allowing a motorists to reference systems and settings via an LCD display.

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