Lessons Auto Makers can Learn from Steve Jobs
By siliconindia   |   Thursday, 13 October 2011, 21:30 IST   |    1 Comments
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5. Launch products with a bang
lessons from Steve Jobs
The launch parties of the Automakers lacks the captivating mood that Apple creates, as most of the time they do the unveiling of new models at auto shows that are typically held in the winter and early spring months. This never creates Apple kind of speculative and anticipation to make a road ahead for good sales. A big bang theory can really boast the auto business around the world. Unveil the cars in grand fashion before an amphitheatre filled with loyal customers and ensure the vehicles are on display at dealer's showrooms within days or weeks.

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