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'Harry Potter' soars high in technology
By siliconindia
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Monday, 18 July 2011, 21:29 IST
Facebook
'Harry Potter and the Deathly Hallows Part 2' has kicked up the social media marketing. Warner Bros has long maintained a solid Facebook presence for the Harry Potter film series as the studio ramped up its efforts in engagement and in Facebook app features. Nearly 29 million users have 'liked' the Harry Potter Facebook Page. In the week before the premiere which took place on July 7, 2011 the Harry Potter Facebook Page gained nearly 100,000 new fans per day. The frequent posts of images, behind-the-scenes tidbits, interviews with stars, links to coverage on other media outlets and movie trailers have lifted the fan following and likes numbers. Warner Bros has created local Facebook fan pages for a variety of different countries and languages.
