6 Biggest IT Brand Disasters
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RIM

RIM, blackberry, research in motion, blackberry curve, blackberry pearl, android, iOS, GoogleResearch In Motion (Rim) has seen a decline in its brand value from $25 billion in January 2010 to $16 billion in June 2010. RIM's decision to move to the consumer market in 2002, saw the Blackberry Curve and Blackberry Pearl being treated as the status symbols, but with the incoming of Apple's iPhone, the status symbol got lost somewhere. The cheaper Android phones, which offered the same, or even better, functionalities, saw the fall of the Business Phone leader. The market statistics have shown a favoritism towards iPhones and Android Phones over the Blackberry, which has made all attempts by RIM go to vain.

 
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