Shailendra Katyal:The Man behind Lenovo India's Success

With his remarkable appeal to the youngsters across the country, Lenovo is confident that Kapoor will communicate the brand ‘DO’ attributes to consumers effectively. Lenovo had started launching a set of TV commercials starring the actor which have already been aired on the television.

Katyal wasted little time in expanding the brand’s presence- both in real and the practical world to make Lenovo products more accessible across India. Lenovo is now one of the leading forces in the technology space today and leads with a strong core of product innovation. India is among Lenovo’s top priority markets globally. Katyal is now marketing Lenovo as computer makers with products easily available, across a broad price range- from Rs 20,000 to Rs 80,000. Katyal’s success as a marketing chief may be because he built an ecosystem of creative and digital partners and made products available in many more stores across India.