CPG companies: enabling visibility through reporting and forecasting based on sales information aggregated from the retail stores. In addition, they can use SAP Ganges as a direct marketing channel to reach retail stores.

Distributors: providing the distributor to take orders, track inventory at the retail stores, and to allow them to receive payments digitally.

Banks: enabling banks to assess credit eligibility of retailers and to adjust credit limit periodically based on retail store sales.

Retail Stores: enabling retail stores to connect to business network using PoS devices and to access business services.

According to the India Brand Equity Foundation, the Indian fast moving consumer goods sector consisting of personal care, household care, and food products was valued at $36.8Bn in FY2011-12; and is one of the fastest growing retail markets in the world. Following the release in India, SAP plans to roll out SAP Ganges to other retail-intensive economies such as Brazil, South Africa, China and Indonesia.

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