#2 Robert Scoble: My brother in law used to work there. But David is right, this has always been part of the culture. Back in 1977 when Apple was a one-building startup they had a sign in the lobby that said "loose lips sink ships."

#1 Adam Banks: I was editing MacUser (UK) in 1998 when rumours surfaced that Apple was working on a completely new kind of Mac. By a series of flukes, we became the first magazine to print what turned out to be a pretty accurate description of the machine a couple of months ahead of its launch as the iMac. We got the details from someone who worked at a third party site where Apple had seeded a test unit.  Probably safe by now to mention what the site was. It was the Pentagon. Compared to the real secrets they were keeping, when it came to some plastic PC they'd been asked not to talk about, I suspect nobody gave a shit.

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