Online Shopping- New Hub of Big Value Purchases

In the words of Nitish Tipnis, director (marketing), Hover Automotive India, Nissan's national sales company,"Today, most car buyers go online before making a decision. So using the internet is a logical extension of the purchase cycle. At Nissan, we are putting in place suitable payment gateways with the help of specific car portals to ensure timely delivery and service at the time of purchase.

"Apart from saving time, shopping online offers transparency, convenience and easy access. In purchases like cars, not all brands have wide dealership and service networks, and shopping online gives customers access. With real estate, customers have direct access to the company without going through brokers. Advantages like these will drive the purchase of large items like cars, homes and all other products online," which was stated by Arvind Singhal, chairman of consultancy firm Technopak.

Earlier, companies had devised new concepts and looked at the e-tailing platforms as another means to reach out to customers. But the response for lapping up products online was an issue. "This is an indication of the e-commerce ecosystem maturing. If ten days back I was asked if real estate would be sold online, I wouldn't have said it surely would. The sale of such big-ticket products and services like job search or matrimonial services was a surprise," exclaimed Nitin Bawankule, industry director (ecommerce), Google India.

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