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Online news and ads surpassed the print version
By siliconindia
|
Wednesday, 16 March 2011, 22:54 IST
New York: The fast growth of internet and smartphones
are overtaking the print media. The Gen Y now prefer electronic tablets,smartphones,e-books for advertisements and news. The digital news readership has surpassed the newspapers.
A research organization- Project for Excellence in Journalism, evaluates and studies the performance of the press, reveals in their report that cable television news, newspapers, radio and magazines have all lost their audience. The consumption of online news has increased to 17 percent in 2010.
In 2010, online advertising revenue grew by 13.9 percent to $25.8 billion, whereas the newspaper revenue fell by 6.4 percent last year to $22.8 billion; that's a 46 percent drop since 2004.
Pew Project for Excellence in Journalism found in a new survey category that 47 percent of Americans use a tablet or cell phone to access local news.
46 percent of people say that they read their news online at least three times a week. This surpassed newspapers for the first time. Local TV news stations were still the most popular, at 50 percent, while cable news channels suffered the most, falling 14 percent. CNN's primetime viewership plummeted 37 percent.
Tom Rosenstiel, director of the Pew Project for Excellence in Journalism, said "It was a milestone year; people are just becoming accustomed to having the Internet available in their pockets on phones or small tablets."
