Online Campaigns, the New Tool for Political Parties to Woo Netizens

Though, social media and new technology was also employed during the 2009 Lok Sabha polls, the last two years have witnessed a massive increase in the practice of digital tools by political leaders and parties. This was started with several "official" Twitter and Facebook pages of the leaders, and now the policy makers are reaching out to the masses via videoconference too.

According to the study by the IRIS Knowledge Foundation and the Internet and Mobile Association of India (IMAI), social media is most likely to impact 160 Lok Sabha seats.

The Association for Democratic Reforms (ADR) that acts as the watchdog of political parties is also in the digital race as they introduced a mobile app known as Election Watch Reporter. It was first launched in Karnataka to help people report violations of the election code of conduct with the help of mobile phone pictures, and soon a Delhi-specific version of the app will also be launched.

The internet medium which is considered as the fastest mode of deciphering information might indeed serve as a successful medium to political parties to get the maximum votes.

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