Viral marketing buzz for Microsoft retail store

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Bangalore: In a cost effective effort to draw attention to the new Mission Viejo Microsoft Store, a new viral ad campaign is gushing about fun retail employees, who start spontaneously line dancing to the Black Eyed Peas. Microsoft drew initial crowds at its retail store launch by giving away hundreds of dollars worth of software, free concert tickets, free merchandise with new PC purchases, and by making significant charitable donations, reports AppleInsider. But, to keep interest up during tough times, things are now on a budget. BradSlavin.com is a domain run by Brad Slavin. He calls himself the "chief conversion officer" for a search engine optimization company that opened earlier this year. After two months of a few fake posts highlighting such professional milestones as the blogger's first "Facebook FML," Slavin posted a completely spontaneous dance routine that happened to bust out during his first visit to the Microsoft Store. Slavin wrote, "From the moment you first step through the door you can feel it, something is special, something is electric in the air. So many smiling faces, so many people engaged and fully committed to the experience. And, no, I am not just taking about the employees the nearly 60 shoppers in the store were having a riveting experience interacting with what is clearly the future." After pitching the two products, Microsoft doesn't sell in its retail stores, "Project Natal" and the $10,000 Surface PC, Slavin wrote that "Mid way through our visit the entire store broke out into song. Now I have seen this gimmick before at Coldstone Creamery and I know how they have been criticized in the media for it, but here it did not seem forced nor contrived, I would honestly say that this was the staff letting go, having some fun and not taking the brand all to [sic] seriously."

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