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Movies Leveraging on Social Media for Promotion
By siliconindia
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Tuesday, 08 November 2011, 01:18 IST
Khan says, "For Ra.One, I wanted to leverage the full potential of digital media and create an experience on YouTube and Goole+ that has never been done for any Indian film. I am personally working with the Google team to create a destination that my fans can enjoy from anywhere in the world"
The world's biggest video sharing site, Youtube, has got more than songs for Ra.One. Youtube alone has +2,45,000 views. Exclusive videos were loaded for social sharing with SRK's podcasts and trailers. SRK featuring in the VFX enhanced Youtube video is a must watch.Khan has become the first verified Indian celebrity on Google+. Having more than 62 followers on Google+, this is another first for Bollywood. Google+ has also organized a live video chats for fans. Myspace too has its share with around 54 friends. Orkut's statistics says it has 133 'scraps' and 253 friends for Ra.One page.
The new range of Symbian Belle OS Nokia phones have been merged with Ra.One substance on their near field communications (NFC), a data-transfer technology. With this over 400 Nokia priority outlets and partner multiplexes with NFC-tagged movie posters can send content directly to the phones including songs from the Ra.One soundtrack, free of cost.
Keeping the young minds as targets, the movies partnered with Linc pens and Horlicks too. McDonald's happy meals are introduced containing a Ra.One robot tiny toy, G.One. Moreover, Kids will get a chance to meet King Khan himself if they are lucky enough to win the lucky coupons. Red Chillies launched G.One an online store on the film's official website, selling merchandises related to the film like pencil box, lunch box, notebooks, piggy banks, limited edition toys, sippers etc.SRK has already tied up with Sony Computer Entertainment Europe to create a PlayStation game for the movie. Apart from that one of the biggest games creating company, Indiagames which is a part of UTV Media developed a game available on Facebook & all the FB users can play this game for free.
