Processing .....please wait.. 
The article has been forwarded.... 
IT Giants Moving Into Rural BPOs
Services at Lower Cost
IT-BPO firms plan to increase the total rural BPO employee base by more than 10 times over the next three years. India may still be a strong player in the global BPO industry but countries like China, Malaysia, Vietnam and Philippines have already entered it.
India's English speaking advantage is fast diminishing as countries like China are making huge efforts to increase their English speaking population. The BPO industry is costsensitive and clients will not hesitate to shift BPOs or move to countries that offer services at lower costs. The only solution lies in encouraging more rural BPOs.
While most rural BPO centres tend to be cost-effective, the journey has not been a smooth one for initiatives such as the rural Shores. It has not been an easy ride. Rural Shores is yet to make any profits, says Sudhakar Ram, co-founder of Rural Shores and Mastek MD.
