Ideas That Can Change The Indian Ad Business

No creativity overdose

The more deep you go into creativity, the difficult it is to grasp the message. Though the visuals are stunning, the end product is always confusing. So, the marketers plan to avoid digging deep into creativity and go for simple, safe ideas transmitting the message clearly. The whole idea will stick to, whether the advertisement will sell the product or service delivered. At the Effie Awards (the Advertising Club’s showcase event for effectiveness in marketing and advertising in India) this year, the entries have marked an increase in the number by 20 percent.

The long ads

Making longer advertisements are a new trend. It’s not only the way to keep the audience engrossed for few more minutes, but also makes a powerful impact. The longer ads stay long. The lifebuoy and the Google ad have more than 15 million views and have been appreciated widely. After this, more agencies and clients will explore the horizons of longer ads, mainly for the YouTube section.

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