How to Protect the Intellectual Property for your Startup
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Trademark
How to Protect the Intellectual Property for your Startup
Trademark is a distinctive sign used by an individual, business organization, or any legal entity to identify that the products or services provided by it are unique. It can include the name, word, phrase, logo, symbol, design, image, even color, smell, or sound, and gives the owner of the trademark exclusive rights and is an indication of the source of origin. While trademark seeks to protect indications of the commercial source of the products or services, patent law generally seeks to protect new and useful inventions. There have been cases of companies slyfully using trademarked tangibles and intangibles for their own benefits, which may dilute the goodwill earned by the rightful company. Another dimension is the popularity of a company, which may make it or its products or services generic. Startups can protect their knowledge, work, and their businesses by getting a trademark, which would put it in a position to battle against its identical copies.

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