History Behind the Logos of Top Companies

By siliconindia   |   Wednesday, 28 September 2011, 23:45 IST   |    2 Comments
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3. Xerox
Logos
The Xerox Company was known as the Haloid Company almost 100 years ago. Chester Carlson invented xerography in 1938. Haloid Company decided to go with Chester and made the first photocopying machine named Haloid Xerox 14. The original Haloid word which was prominent in the company's logo before 1961 was completely replaced by Xerox.They retained almost the same logo from 1961 to 2004. The company changed its logo in 2008 to get away from this stereotyped image, by changing the font of the word. They also added a ball which has a stylish X.