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Grave Social Media Mistakes Cos Make
By siliconindia
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Wednesday, 21 September 2011, 02:39 IST
Failing to Prepare is Preparing to Fail
Oodles of businesses, in particular small businesses, do not seize time to erect a suitable line of attack for social media, or even do any planning or set any target. Social Media can dish up as a marketing platform and networking tool, but not for all organizations. Different companies have different set of plans like a government contractor will connect with key government allies while a restaurant aspires to attract new patrons. An Assistant Manager of a reputed firm quoted, "We use different networks to promote different programs. For example, the company chooses Facebook to promote Theme Dinners and for recruitment they choose Linkdin." Not knowing your need can fail all your plans.
