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Grave Social Media Mistakes Cos Make
By siliconindia
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Thursday, 22 September 2011, 17:42 IST
Bangalore: Using "Social Media" these days is like catchphrase in the marketing circles. The very first thing that strikes our mind when we talk about social media is online community interaction like Facebook , Twitter and even You Tube. These sites have transformed the backdrop of the Web, changing the way large and small companies interrelate with their consumers. A well technique used for social media campaign can set off a long way towards fetching your company the deserving fame, attention and recognition. On the contrary, companies can also fall prey to the budding pitfalls of social media, if they are new to the social media market.
But having an account on Facebook or Twitter is not the battle won. Many organizations expend generous time and resources on social media without bearing in mind much return. Listed below are a few mistakes that an organization make with social media.
Doing Too Much At Once
Starting off like a speedy train, is what most of the businesses do with social media. But one should better not start something, if not capable of handling it. Companies use all the social networking sites and soon they fall short in process. Steve Ressler of GovLoop, a social networking platform for government workers says many organizations feel being present on all the social networks will bring them exposure, but their efforts are undersized in the process. He feels companies should first get in touch with a tool that can reach their intended audience. Being consistent, present and responsive is important, or don't do it all.
