Future Challenges

Although Prerana has a lot of encouragement in terms of students from abroad showing interest to carry out their summer internships with Outline India, starting a company from scratch was indeed a difficult path to take. “Initially I hoped to get some funding but since ours is an organization on socio-economic sector it was not very appealing to a run-of-the-mill VC as compared to a tech start-up”, said Prerana who is believed to have been the sole investor during the initial days of the start-up.

The start-up is indeed headed for lot more success in the future. But challenges need to be considered. Since it’s a labor intensive sector, the company needs to set up a strong foundation in terms of hiring and provide them proper incentives to carry out the survey work. Thus, capital investment in the future is indeed necessary. So far, the start-up is carrying out research survey in a very traditional format. In order to speed up the process, it needs to pitch in for technology for future endeavors. And even with a good value proposition in the current market, Outline India will need to build up strategic partnerships which will help take the business forward.

As compiled by Life Beyond Numbers, this post showcases an inspiring startup journey of a woman entrepreneur with a unique focus on improvising data availability in order to make primary research in various fields more accurate.

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