# Would Facebook dominate the search?: Anders Rosenquist, director of emerging media at creative agency ‘Possible’ believes that, Facebook has a much clearer view of people’s likes and interests with the potential to deliver better suited results to them.

"It's easy to view Facebook and Google solely as competitors, but they can complement each other - for example, search campaigns tend to perform better when run in conjunction with Facebook campaigns," says Rosenquist.  

# The next billion: The focus of Facebook on the mobile web platform is the next billion, where it targets the fast growing countries with users who connect to the internet for the first time through a Smartphone and not PC.

"The next billion want what we want now," says Will McInnes, the CMO at social media analytics company Brandwatch. "The difference is they see the world more clearly and more practically - connectivity changes their lives more profoundly. And they live with more constraints, so they favor simplicity and in particular mobility,” he added.

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