Exceptional and Elusive: A Unique Story Of Indian Luxury Market

People started looking out for western or funky stuffs during the period when even Indira Gandhi discarded her royal private purse. But due to limited exposure not many could make it to abroad, but those who went to other countries and came back with branded and designer labeled stuffs and the brands limited maximum up to brands like Gucci and Christian Dior.

Some of the people who went abroad started with the smuggling of imported drinks for instance Black Label and more. Many of them in India then started this as a business which grew immensely.

Gradually the era of car came into picture there were people who owned maruti for the first time. In mid-1980 during Rajiv Gandhi era Indian economy spent highly on technology license for luxury cars when compared to basic amenities. Cars like Contessa, Premiere padmini with hi-tech technology were out and had tremendous business in the market. During that era if one owned Titan instead of HMT watch he or she was considered very fashionable.

The concept of “luxury” started changing and the consumers started thinking of spending much on branded stuffs when brands like DCM, Arrow shirts, Benetton, and food supply chains like McDonald’s came in to picture.

Many other branded companies started blooming in India when Indians started spending more on such branded stuffs even now many brands are blooming and growing simultaneously.

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