Chinese 'Pichkaris' or Herbal Gulal: It's All About Celebrating Holi

According to several shopkeepers and manufacturers, the invasion by Chinese products has been threatening their daily earnings. The survey said that Indian manufacturers were unable to keep pace with innovative Chinese products. For instance, Chinese revolving water guns, bazookas, spray cans and gun splashes have a huge demand in the market.

The Holi accessory manufacturing industry that produces water guns, water balloons, cannons and other toys is likely to touch 10,000 crore this year, while the Indian herbal perfumed color industry is likely to touch 5,000 crore this Holi. The Holi colours and accessories industry is growing at a compounded rate of 20 percent, and the industry is likely to reach 15, 000 crore, the Assocham said.

Colours Beyond Barriers

With the changing market trends, the social barriers are also on complete transformation. Breaking the shackles of tradition, hundreds of widows played Holi with gulal and flowers in the land of Lord Krishna. Around 800 widows participated in the festivities in ashrams of Vrindavan in four-day Holi celebrations. As part of Holi celebrations, traditional 'Raas-Leela' dance and other programmes have also been organized. "Vrindavan Holi is an effort to free widows from the shackles of age-old tradition. Not only will the widows play Holi, they will also participate in cultural programmes," founder of Sulabh International Bindeshwar Pathak said.

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