Reliance Big's Zapak buys stake in Codemasters
By siliconindia   |   Tuesday, 06 April 2010, 15:15 IST   |    1 Comments
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Reliance Big's Zapak buys stake in Codemasters
Bangalore: A part of Reliance ADA group, Reliance Big Entertainment (RBEL), which owns Indian gaming firm Zapak, is buying a 50 percent stake in British video game maker Codemasters. The Zapak Digital Entertainment will oversee the Codemasters investment. Rohit Sharma, CEO of Zapak, said, "We are excited to partner with Codemasters and believe it's very strong technology, development and distribution presence will complement our global gaming portfolio. Additionally, Zapak's global strength in mobile gaming will enhance Codemasters' ability to fully leverage its attractive franchises such as its racing and cricket games." Besides the interests in online casual games, massively multiplayer online games (MMOG) publishing, Zapak also controls Jump Games, an award winning international mobile game development and publishing company with global distribution across Asia, Europe, North America, and South America. Codemasters has major franchises in cricket games (The Ashes), racing games (Formula 1, Dirt2 and Race Driver Grid), performance games (Dance Factory) and military simulations (Operation Flashpoint 2) and annual revenues in excess of $150 million. Rod Cousens, Chief Executive of Codemasters, said, "The opportunities arising from this partnership are truly exciting. This is great news for our development and publishing teams. Reliance and Zapak have immense resources and will help us realize the full potential of our game coding and online excellence across so many platforms, and especially in the world's fastest growing markets. The future ofCodemasters has never looked brighter. It's a whole new game!" Tim Bunting, Balderton Partner, said, "We are delighted to welcome Reliance as our partner in Codemasters and gratified by the confidence in Codemasters that Reliance's initiative represents."

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