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8 Smartest Brands on Social Media
By siliconindia
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Wednesday, 26 October 2011, 01:13 IST
6. Zappos on Twitter
Twitter, one of the most famous social media after Facebook for sure will have something amazing for people and Zappos did that magic. The online retailer used twitter as a tool for micro blogging for exclusive customer service. The employees of Zappos are also engaged by creating an account for themselves which is linked with their main site. The major reason for being an outstanding on Twitter is all about their skill to bring their company to bright light. Being friendly, helpful, funny and trustworthy are the traits those are taken from the CEO of Zappos. Twitter is used by them to show up the interesting facts and to converse with their consumers. In social media, the interaction between the corporate and the consumers is totally personal and so brings easy success.
