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8 Smartest Brands on Social Media
By siliconindia
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Wednesday, 26 October 2011, 01:13 IST
7. Graco on Flickr:
Social media is basically designed for sharing thoughts, views including images. These are normal things but getting something out of this needs a smart plan. The company Graco builds a community on internet using Flickr, the most famous site for photo sharing. They used Flickr to promote their blog and people can also submit pictures to as it was made public. The photographs of people behind Graco and the consumers using the products can be posted which created great interest among people. Graco promoted offline marketing by bringing out the idea of community gathering. The pictures of these gathering are posted which brings the company and the consumers more closely.
