8 Failed CEOs
By siliconindia   |   Tuesday, 13 September 2011, 23:57 IST   |    7 Comments
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Kay R. Whitmore
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Eastman Kodak founded in 1880 was the gold standard of the film and camera industries until 1984. In the same year Fiji began selling similar films to Kodak at 20% lesser price. The next few years had other companies launch their own films. In 1990, Kay R. Whitmore assumed the CEO office. He believed that brand would win over price and continued with premium rates for its film. He was mistaken. Although Kodak was able to sustain profit for the next 12 years, Whitmore's initiated policy saw Kodak lose out on film, film paper and camera markets over each succeeding years.

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