These major companies are following the footsteps of startups by finding and savoring customer surprises – obtaining unexpected insights about customers and their needs, problems and are taking that extra measure of adding the customers and ensuring their satisfaction. Intuit’s CEO Brad Smith to engineers and marketers immerse themselves in the customer’s natural environment to see how things are working in the real world.

Outside Collaborators

Sometimes innovative ideas are obtained elsewhere if not within the company. Hence it is a practice of many organizations to outsource such ideas by labeling it as an event or a seminar. Thinkers, thought-leaders, startup entrepreneurs and mentors are all invited for a program and a brain storming session is conducted to get the best of best ideas. Such a session would help corporates and other companies gain a practical insight which would otherwise take several months to gather through the usual research and development team. Kimberly-Clark is a popular company which is now a giant and follows the same method to increase their innovative products.