Bangalore: Branding is one of the most important aspects of any startup. It is not about just creating a logo and placing it everywhere. An effective brand strategy is one which gives you a major edge in competitive markets.

In simple words, your brand is your promise to your customer. Your brand tells your customers what to expect from your products and services. It differentiates you from your competitors. There is no rule to apply to build a great brand, but there certainly are a few mistakes which every entrepreneur must avoid:

5. Copy the Success of Others

One of the major reasons Apple is the most successful company in the world because at the time when its competitors were trying to establish themselves as tech companies, it made itself a lifestyle: right from the name of the company to the sleek and simple design of the products. It resulted in a huge cult following for Apple that valued their vision and brand value.

An entrepreneur must understand that consumer value individuality and copying branding strategies of others would not help them to elevate their business.